Anyone wishing to establish a web presence as being THE authority in a specific business area has to consistently, and frequently, publish high quality content on the Internet. The best method toward accomplishing this is to learn how to start a blog.
Find the Best Tools
Therefore, publishing fresh and top-quality content requires the most effective tools that can be found. This includes locating the best spots on the Internet to place a blog where it can be found, easily read and direct traffic to your business site. Any business seeking a free platform that is also easy-to-set-up and maintain where within a few short minutes the blog can be up and running, consider taking a look at either WordPress or Blogger. There are others but these two are the best of choices.
Using WordPress
Many people confuse WordPress.com with WordPress.org. The second reference is the site where the CMS (Content Management System) can be downloaded. It is what is referred to as "Open Source" software that is used to create a blog or a full website. This software needs to be installed on a website host and includes all the necessary instructions about how to create a blog. In fact, WordPress.com is a hoist where the very software found on the.org site is put to use. It is quite easy to set up a personal or business blog site at WordPress.com. However, the major drawback is the inability to use customized site themes. Additionally, the.PHP code that "creates" the look and function is not capable for modification. Plus, the many available plug-ins that help enhance a site's appearance and functionality cannot be installed.
Choose a Paid-For Host
In order to use all the great enhancements available for WordPress, users can elect to purchase hosting. A minimal investment well below $100 per year can allow users to explore all the creative advantages employing WordPress.
Blogger Offers Diversified Enhancements
The free hosting site Blogger.com has changed greatly since its initial launch in 1999. New templates are now available that offer upbeat styling that can be easily customized. Users also have great functionality employing integrated search methods. Social Media share buttons are easily installed connecting to Google+, Twitter and Facebook. Users seeking to display large images will find a view option - Magazine - an important tool for presenting bigger images along with text. Other features include linking to a Google account where analytics set-up for your business account can be accessed. This allows blog users to view statistics revealing the number of page and post visits as well as where this traffic originated.
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