It's pretty interesting because I've heard stories where people are getting sales and sign ups with absolutely zero keyword research and SEO for their blog posts.
And here I thought that that was impossible...
I've come up with my own theories for both sides of the fence because this truly baffled me since everything I've learned about article marketing emphasized onsite and offsite SEO to get the traffic and sales.
My Thoughts on Why Keyword Research and SEO Is Important
Well basically it's these two components that come together that enable you to get your content to the front page of Google. Depending on what keyword you choose, dibs for the top 10 searches for the first page of Google could be a painful uphill battle or a walk in the park.
Also, if you're pretty knowledgeable in keyword research and SEO stuff already, then it's time to have a go at competing with the big boys for the high traffic keywords. If you're able to outrank them and position yourself in the top 10 search results, prepare to be amazed and staggered by the amount of traffic you will get.
And did I mention that sales that follow too?
How to Gets Sales and Sign Ups Without Using Keyword Research and SEO... In My Opinion
I think it all comes down to social syndication to get as many eyes on your content as possible.
Regardless of whether you've done your keyword research and SEO, by just submitting your article to high ranking article directories like EzineArticles, or Articlebase.com, sharing it to targeted Facebook groups, Twitter, YouTube if it's a video, or any other social media site, it's only a matter of time before you will build a steady following of loyal readers.
The advantages of sharing your content on high ranking article directories and widely used social media sites such as Facebook is because there's already a large gathering of people there (and it's free to). You just need to be smart about which category you're uploading your content to.
Another reason why people get sales is that their style of writing is captivating and entertaining enough to instantly pull in the reader and entice them to buy straight away.
So Do We Really Need Keyword Research and SEO?
I'm sure there are divided opinions about this topic because I have heard of some instances where all people do is share their content on social media and they get sales from that alone. As with all things online this doesn't apply to everyone.
What works for one person may not necessarily work for you. Also it might not work all of the time so the results could be very inconsistent.
For others, using SEO to rank in the top 10 searches is easy for some but not so for others. It could be because some people may be overcomplicating things, or that they're too lazy to follow up the SEO optimization strategy with the right amount of backlinking (this includes sharing on social media).
It could be a case of doing steps 1 and 2 and not finishing steps 3 and 4 due to laziness and negligence.
In my opinion, I think keyword research and SEO is so important to the point where long term, consistent results and success is impossible without it. It's a combination of doing SEO, keyword research and sharing on social media sites to maximize your results I think.
In other words, you need SEO and the right targeted keyword to get your content ranked so you can get those free visitors and leads. Social backlinking spreads the word and helps boost your spot on the first page of Google.
Those stories that you hear about people making sales purely through great content is not typical. They either already have an established, steady flow of visitors to their site so that they don't need to do extra work to get those sales, or as cynical as this may sound, it could be pure luck.
If you want outstanding, steady long term results, not just a quick buck fix, then keyword research and SEO is extremely necessary.
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