Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts

Wednesday, November 28, 2012

Do You Really Need Keyword Research and SEO to Get Sales From Your Blog?

It's pretty interesting because I've heard stories where people are getting sales and sign ups with absolutely zero keyword research and SEO for their blog posts.

And here I thought that that was impossible...

I've come up with my own theories for both sides of the fence because this truly baffled me since everything I've learned about article marketing emphasized onsite and offsite SEO to get the traffic and sales.

My Thoughts on Why Keyword Research and SEO Is Important

Well basically it's these two components that come together that enable you to get your content to the front page of Google. Depending on what keyword you choose, dibs for the top 10 searches for the first page of Google could be a painful uphill battle or a walk in the park.

Also, if you're pretty knowledgeable in keyword research and SEO stuff already, then it's time to have a go at competing with the big boys for the high traffic keywords. If you're able to outrank them and position yourself in the top 10 search results, prepare to be amazed and staggered by the amount of traffic you will get.

And did I mention that sales that follow too?

How to Gets Sales and Sign Ups Without Using Keyword Research and SEO... In My Opinion

I think it all comes down to social syndication to get as many eyes on your content as possible.

Regardless of whether you've done your keyword research and SEO, by just submitting your article to high ranking article directories like EzineArticles, or Articlebase.com, sharing it to targeted Facebook groups, Twitter, YouTube if it's a video, or any other social media site, it's only a matter of time before you will build a steady following of loyal readers.

The advantages of sharing your content on high ranking article directories and widely used social media sites such as Facebook is because there's already a large gathering of people there (and it's free to). You just need to be smart about which category you're uploading your content to.

Another reason why people get sales is that their style of writing is captivating and entertaining enough to instantly pull in the reader and entice them to buy straight away.

So Do We Really Need Keyword Research and SEO?

I'm sure there are divided opinions about this topic because I have heard of some instances where all people do is share their content on social media and they get sales from that alone. As with all things online this doesn't apply to everyone.

What works for one person may not necessarily work for you. Also it might not work all of the time so the results could be very inconsistent.

For others, using SEO to rank in the top 10 searches is easy for some but not so for others. It could be because some people may be overcomplicating things, or that they're too lazy to follow up the SEO optimization strategy with the right amount of backlinking (this includes sharing on social media).

It could be a case of doing steps 1 and 2 and not finishing steps 3 and 4 due to laziness and negligence.

In my opinion, I think keyword research and SEO is so important to the point where long term, consistent results and success is impossible without it. It's a combination of doing SEO, keyword research and sharing on social media sites to maximize your results I think.

In other words, you need SEO and the right targeted keyword to get your content ranked so you can get those free visitors and leads. Social backlinking spreads the word and helps boost your spot on the first page of Google.

Those stories that you hear about people making sales purely through great content is not typical. They either already have an established, steady flow of visitors to their site so that they don't need to do extra work to get those sales, or as cynical as this may sound, it could be pure luck.

If you want outstanding, steady long term results, not just a quick buck fix, then keyword research and SEO is extremely necessary.

3 Proven SEO Tips for Bloggers   Start Your Blog Right By Avoiding These Blunders   5 Ways To Get People Talking About Your Blog   How to Make Money With Product Blogging   

How to Drive Traffic to Your Business Blog: Hire a Business Blogging Service

According to a survey done by Hubspot, those businesses that have a blog see 55% more web traffic than those that don't. Given that they are relatively inexpensive and can bring in significantly more visitors to a site, it is no wonder why business blogs has become as huge. Blogs can not only bring in new leads but encourage those who do visit you to come back again. While many people accept the fact that blogs help to generate leads, not everyone knows how this is achieved. If you find that you fall into this group, don't worry, we will clarify everything for you. Let's take a look at what factors are involved with improving web traffic and how a business blogging service can build upon them.

The Search Engine Optimization Factor

How it helps: Statistically speaking, the chances of your site being clicked on if it isn't on the first few pages of a web search are pretty low. In fact, not being in the top 10 can dramatically reduce your chances of getting clicked on. Blogs help to improve your search engine ranking by having content that appeals to web crawlers (the programs that a search engine uses to match a search with relevant content). The sort of things that the crawlers look for are: relevant keywords, blog length, blog format, and the quality of the blog.

How a Blogging Service can improve it: The biggest way to get a web crawlers attention is with strong keywords. In order to get these keywords you need a professional who can find what the hot keywords are for your industry as well as pick which specific ones will gain you the most exposure. Experts play a balancing game of determining which keywords are too general and which ones are too specific to help with visibility. When they are too general you can easily be pushed to the hundredth, or even thousandth page in a search. If they are too specific the crawler won't pick you up at all.

The Social Media Factor

How it helps: Social media is becoming increasingly important in driving blog traffic. A good percentage of our total internet activity is spent on social media sites, and linking your blog with these sites is essential to finding new leads. Brief content can be posted on these channels that peeks your followers interest and encourages them to follow your links back to your blog. Also, whenever someone Likes or Retweets your blog post they are endorsing your content and sending it out for others to read, increasing your exposure.

How a Blogging Service can improve it: First off, a business blogging service markets your blog through your social media channels. This lets your social media followers know that you have new content to check out and brings them to your site. Second, when you have great, professionally written content, your readers are more likely to share that content with others.

3 Proven SEO Tips for Bloggers   Start Your Blog Right By Avoiding These Blunders   5 Ways To Get People Talking About Your Blog   How to Make Money With Product Blogging   

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